This Dave Chappelle has been crafting other peoples' stories for nearly two decades.
Businesses like yours get more leads and sales when your marketing writer has extensive experience in journalism, direct response copywriting, technology, and sales.
You get someone who knows how to tell a great story. That’s a skill few copywriters have, yet one that’s especially important today, when everyone is so terrified of offending anybody that almost all marketing is boring.
You also get a direct response copywriter focused on YOUR ROI with storytelling copywriting that brings you more leads, more engagement, and more sales.
Great marketing can get you out front and keep you there. Once you’re out in front it’s very difficult for anybody else to catch up to you.
Alright, if you absolutely must know...
Several years into a face-to-face, commission-only sales career and after a lifetime of being called a geek, I chose to become a certified geek. I graduated from DeVry Toronto as class valedictorian on the Dean’s List with an Electronic Engineering Technician diploma (associate degree in the USA).
After college I worked in bench and field support technician positions in IT and security. While working for a value added reseller I grabbed an opportunity to review products for the largest computer publisher in Canada.
Accuracy is paramount when writing product reviews read by hundreds of thousands of computer users. The slightest mistake or even difference of opinion brought letters to the editor, often claiming I was wrong for the job and the letter writer far better suited. I learned to be carefully accurate.
Since then, in addition to editing technology news sites, I've written for over a dozen national and international publications and numerous organizations.
During this time and even as far back as my sales career, I've improving my direct response copywriting. Having both direct response copywriting skills and many years experience as an editor and a journalist is why I'm a natural at story selling.