If you're on this unlisted page it's because you asked to be. Thank you.

 

My work philosophy consists of three principles:

  1. I complete the work.
  2. I meet all deadlines.
  3. I adapt.

 

Please note:

Many of these have no artwork or layout design, because it's how they looked when I submitted them to the clients.

Some examples open in new windows as links to websites, over which I have zero control of appearance or errors.

Advertorials & Articles

How hospitality franchisees can protect their data

Old print newspaper advertorials

Digital publishing (aka Blog Posts)

Resolver Stories that sell the Notable Wealth Method for building wealth using real estate notes.

Are you aware of these Microsoft Teams Mobile App features?

In Search of the Elusive Rogue Employee

Time-to-Value: One of Three Benefits Driving NetApp HCI Conversations and Adoption

How Your Technology Company Can Become the Generic Name of Your Industry

Project management failures in the capital equipment industry

Three posts that also went to the email list for Promys PSA.

5 ways MSPs drive clients away (and what you can do about it)

How to Track Managed Services Contract Profitability

5 Lessons Learned to Grow a Profitable MSP Business

Of the weekly posts I did for Adlib, I remember enough to find two. Apparently the cool royalty-free images I sourced haven’t made it past subsequent website redesigns.

World Wouldn’t Be Ending if Mayans Had Used Adlib PDF

At a company meeting the QA team revealed how a robot was testing more code than humanly possible. I thought, “What a great way to tell customers our code is developed and tested more efficiently than anybody else’s.”

How a depressed robot ensures Adlib PDF is the best it can be

Books Authored

Coming Soon: Sacrificed: Letters home from a WWII air gunner

Your Home Business Marketing Plan

Protect Yourself Online: How to cover your assets every time you log on

Books Edited

A Struggle to Walk with Dignity
The Story of a Jamaican-Born Canadian - the Autobiography of Gerald A. Archambeau
First published with Trafford print on demand. Sales of his story helped Gerald land a publishing contract.

It’s Your Business by Larry Robson

Brochures

BAX Security

Case Studies

Amicus Attorney

Diskeeper From a single discussion with a lone reluctant interviewee, I developed the entire concept.

Level Platforms

Eurosoft-UK

Comic Strips

Sorry I can't show you these, as I don't have the client's permission. I wrote the words; not the drawing.

Data Sheets

Zero Data
PC Check

Editorials

For over a year I posted articles monthly to LinkedIn. Since you likely don’t want to read them all, here are four:

The only way to tell good marketing from bad

How to overcome false claims about your organization

Five ways to ensure your content is boring… plus three things you need to fix it

When describing your organization, are you unintentionally using the worst word?

If after reading you are sufficiently spellbound to want more, all of them are here:

https://www.linkedin.com/in/davechappelle/detail/recent-activity/posts/

Email

This email drew 1,551 click-throughs to the Amicus Attorney website on its first day, soundly beating the previous company record of 350 to that list.

The next day someone stole the full story, removed all links and mention of the company, and posted it on LinkedIn Pulse as his own.

Then it went to the American Bar Association list, where it brought in 7,265 visitors to a site that normally received  2,500.

 

This is an email series for estate planning lawyers.

Forms

Argus House Watch

Fundraising Letters

Bob Mackie

Ghost Writing

Joe Polish -- HuffPo

Check Point - Abra

BizTech - A Smart Duty

Landing Pages

Dr Pre Med

Abundant Family Village Online Course

Newsletters

Onestop August

Onestop October

Political Campaign

Two years prior to the 2010 municipal elections one member of a town council began verbally campaigning to become mayor.

During the run-up to voting day this alderman promised hockey parents he'd build a new arena. He also promised a library for the reading voters, and a multi-use trail for the walking voters.

With only six weeks remaining until voting day, a local businessman and former alderman decided to run for mayor. His campaign manager hired me to help deliver his message.

Knocking on every door in the township was not feasible, given the short time frame. To explain his positions and qualifications to voters, I wrote...

When the votes were counted, the incumbent mayor had finished third. The businessman candidate placed second by a mere 67 votes. to the member of council who'd been actively campaigning for two years. Things might have been different if our candidate had decided to run even two weeks earlier.

Postcards

Amicus Attorney

Press Releases

Shoot for Abbi

IBM Ponemon

Envirotek

Resume

Rare 4-in-1 combo boosts conversions

Sales Letters

Electronic Security Specialists

A letter that uses only quotes to sell the product. Live link requiring registration.

A letter that uses only testimonials to sell the product.

A letter that uses only comparisons to sell the product.

A letter that sold a waterfront home.

A letter to find a new owner for a rescue kitten.

Summit Group

Argus House Watch letter 1

Argus House Watch letter 2

Videos

After uncovering the product features that most excited prospective customers, I wrote the scripts and recorded the voice overs for these videos. Then I created content to drive visitors to the videos.

Some older screencast videos:

For Sale: 1964 Fender Precision Bass guitar

Get your share of the $4 billion Ontario is paying homeowners

I can also write and record talking head videos.

Web Pages

Websites

I've worked with several different content management systems, including Sitecore, joomla and others I've forgotten the names of.

While I can code basic HTML and used it to create my first few websites, and I had a joomla website for several years, I prefer WordPress. In addition to this one, here are three I’ve done for others:

Return2Vitality.com

SystemaHamilton.ca

CitizensforProtectionAgainstMalpractice.com

 

What story can I create for you?