My work philosophy consists of three principles:
- I complete the work.
- I meet all deadlines.
- I adapt.
Many of these have no artwork or layout design, because that's how they look when I send them to clients.
Some examples open in new windows as links to websites, over which I have zero control of appearance or errors.
Digital publishing (aka Blog Posts)
Resolver Stories that sell the Notable Wealth Method for building wealth using real estate notes.
Three posts that also went to the email list for Promys PSA.
Of the weekly posts I did for Adlib, I remember enough to find two. Apparently the cool royalty-free images I sourced haven’t made it past subsequent website redesigns.
At a company meeting the QA team revealed how a robot was testing more code than humanly possible. I thought, “What a great way to tell customers our code is developed and tested more efficiently than anybody else’s.”
Coming Soon: Sacrificed: Letters home from a WWII air gunner
A Struggle to Walk with Dignity
The Story of a Jamaican-Born Canadian - the Autobiography of Gerald A. Archambeau
First published with Trafford print on demand. Sales of his story helped Gerald land a publishing contract.
It’s Your Business by Larry Robson
Diskeeper From a single discussion with a lone reluctant interviewee, I developed the entire concept.
Sorry I can't show you these, as I don't have the client's permission. I wrote the words; not the drawing.
For over a year I posted articles monthly to LinkedIn. Since you likely don’t want to read them all, here are four:
If after reading you are sufficiently spellbound to want more, all of them are here:
This email drew 1,551 click-throughs to the Amicus Attorney website on its first day, soundly beating the previous company record of 350 to that list.
The next day someone stole the full story, removed all links and mention of the company, and posted it on LinkedIn Pulse as his own.
Then it went to the American Bar Association list, where it brought in 7,265 visitors to a site that normally received 2,500.
This is an email series for estate planning lawyers.
Native Advertising (aka Advertorials)
Two years prior to the 2010 municipal elections one member of a town council began verbally campaigning to become mayor.
During the run-up to voting day this alderman promised hockey parents he'd build a new arena. He also promised a library for the reading voters, and a multi-use trail for the walking voters.
With only six weeks remaining until voting day, a local businessman and former alderman decided to run for mayor. His campaign manager hired me to help deliver his message.
Knocking on every door in the township was not feasible, given the short time frame. To explain his positions and qualifications to voters, I wrote...
- What was a first in this area - seven video scripts. Using a high school student as video editor, only three were completed and posted on YouTube in time for the election. Here's one script.
- A lawn sign with the YouTube address prominently displayed.
- Advertorials (long and short) that were published in local newspapers.
- A business card for distribution at public events.
- A postcard for direct mail and door knocking.
- A campaign brochure.
- Fundraising letters.
When the votes were counted, the incumbent mayor had finished third. The businessman candidate placed second by a mere 67 votes. to the member of council who'd been actively campaigning for two years. Things might have been different if our candidate had decided to run even two weeks earlier.
A letter that uses only quotes to sell the product.
A letter that uses only testimonials to sell the product.
A letter that uses only comparisons to sell the product.
After uncovering the product features that most excited prospective customers, I wrote the scripts and recorded the voice overs for these videos. Then I created content to drive visitors to the videos.
Some older screencast videos:
I can also write and record talking head videos.
I've worked with several different content management systems, including Sitecore, joomla and others I've forgotten the names of.
While I can code basic HTML and used it to create my first few websites, and I had a joomla website for several years, I prefer WordPress. In addition to this one, here are WordPress sites I’ve done for others:
Return2Vitality.com (temporarily offline by owner choice)