Profitable entrepreneurs use this method

Story Selling without hype influences with authority, which persuades into outstanding leads and sales results.

Combining journalistic storytelling with direct response copywriting slips your message into your customers' minds, without them realizing they're being sold to.

Also known as Advertorials or Bylines or Directed Editorials, advertising displayed as articles consistently achieve outstanding results -- when the writer presents a correctly balanced story.

Selling with a story is my favorite form of writing, for two reasons...

  1. Selling your story requires I do a metric tonne of what few writers are willing to do -- research. Exceptional research ability sets me apart.
  2. Getting you the highest conversions possible is as much fun as writing your story.


Discover how story selling brings you more leads and sales


Articles inform and gently persuade

Your story, when told the right way, moves your audience from curious to customer.

Slip your story into their minds using subtle, sophisticated language techniques. When they realize you provide the relief they want, they'll buy.

Having written and edited thousands of articles, I know the formula for a great story, the kind publishers are always seeking.

Let's get started on your article 

Videos show why you're the one to buy from

Deliver your message to buyers who prefer watching to reading. Are you...

  • Demonstrating a benefit of your product?
  • Making a commercial advertisement?
  • Providing step-by-step instructions?
  • Inviting viewers to an event?
  • Making an offer?


Contact me to add powerful video to your marketing arsenal

Stories sell your products and services

Generate more leads, close more sales and get better returns from your marketing.

Tell readers your story and slip your message into their minds, until they realize your product and service provide relief from their pain.

Hundreds of thousands of sharp-eyed technology readers have scrutinized my articles, as I'm the former editor of, eWeek Canada and SecurIT, writer for The Computer Paper, eChannelline, ConnectIT, InfoExecutive, and many more.

Tell your story for maximum sales by hiring the copywriter who's been a tech journalist, IT specialist and commission-only salesperson.

Let me know what story you want told

Tell me what you want to sell more of: