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I'll Boost Your Profits with a compelling story that moves your audience from curious to customer

Stories that influence with authority

Move your audience from curious to customer

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Tag Archives: content

Five ways to ensure your content is boring… plus three things you need to fix it

Stories that influence with authority

1. Bragging Have you ever felt like buying from a salesperson who answered your questions by bragging about how good he was and how many awards he’d won? No. Nor has anybody else I’ve asked. Yet so much corporate content is … Continue reading →

If imitation is the sincerest form of flattery, what is outright theft without attribution?

Stories that influence with authority

Some time ago a client sent a message I’d written to subscribers of an industry newsletter. Split into two parts, the message tested whether or not the reader was sufficiently interested to a) visit the company website, b) finish the … Continue reading →

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