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Tag Archives: generic industry name

Are you using the worst word to describe your organization?

Stories that influence with authority

There’s a word that organizations commonly use to describe themselves. Ironically, it delivers the opposite of its intended effect upon the reader. Its mere presence immediately reduces the organization using it to the mediocre level of any organization in any … Continue reading →

How Your Technology Company Can Become the Generic Name of Your Industry

Stories that influence with authority

Why do most people call any adhesive strip, “Band-Aid”… over-the-counter pain pills, “Aspirin”… and in-line skates, “Rollerblades”? Branding, of course. Those trademarked brands have become the generic name of that item, which may be the ultimate goal of marketing. Generic … Continue reading →

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