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Tag Archives: reputation

Why do you care what your competitors think of you?

Stories that influence with authority

  Imagine being presented with a way to reduce your cost of providing technical support. Tech support is a necessary expense that when done correctly builds customer loyalty. One way to reduce your cost of providing support is to ensure … Continue reading →

How to overcome false claims about your organization

Stories that influence with authority

“We’re almost ready to sign a deal,” Sam said. “The committee has examined submissions from several providers of web-enabled convergence to the incentivized dynamic platforms industry.” “Who are we going with?” asked John. “Probably Functional Algortronics,” replied Sam. “They’ve been … Continue reading →

Are you using the worst word to describe your organization?

Stories that influence with authority

There’s a word that organizations commonly use to describe themselves. Ironically, it delivers the opposite of its intended effect upon the reader. Its mere presence immediately reduces the organization using it to the mediocre level of any organization in any … Continue reading →

Sorry we don’t have what you need. Let me introduce you to our competition…

Stories that influence with authority

In a previous career I was a technology reviewer for the largest computer publisher in Canada (audited 400,000 national circulation back then). Sometimes I was invited on press junkets, aka trips paid for by vendors. My first was to Lexington, … Continue reading →

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