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Tag Archives: your name

How Your Technology Company Can Become the Generic Name of Your Industry

Stories that influence with authority

Why do most people call any adhesive strip, “Band-Aid”… over-the-counter pain pills, “Aspirin”… and in-line skates, “Rollerblades”? Branding, of course. Those trademarked brands have become the generic name of that item, which may be the ultimate goal of marketing. Generic … Continue reading →

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