Copywriters claim their clients typically fall into two categories – those seeking good content that informs and entertains customers through the cycle, and those who care only about the price of content. A very professional and experienced writer colleague (you’d … Continue reading →
The suggestions below are amalgamated from years of experience and many different events. Before I get to them… Since you’ll want to consider the source, rest assured that I’ve worked all three sides of the trade show table. As a … Continue reading →
There’s a word that organizations commonly use to describe themselves. Ironically, it delivers the opposite of its intended effect upon the reader. Its mere presence immediately reduces the organization using it to the mediocre level of any organization in any … Continue reading →
In a previous career I was a technology reviewer for the largest computer publisher in Canada (audited 400,000 national circulation back then). Sometimes I was invited on press junkets, aka trips paid for by vendors. My first was to Lexington, … Continue reading →
Think you’re a good salesperson? Maybe you are. There’s one thing however, that I’ll never buy again from any salesperson. The offer comes only from small business owners, in all kinds of industries. I’ve read and heard variations on their … Continue reading →