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I'll Boost Your Profits with a compelling story that moves your audience from curious to customer

Stories that influence with authority

Move your audience from curious to customer

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Tag Archives: brand

Two questions for marketers…

Stories that influence with authority

It’s as if the Marketing Department had changed its mandate to become The Department of Sales Prevention. A corporation hired an agency with former IT people, who also know sophisticated persuasion skills and have direct response experience. The agency delivered … Continue reading →

How Your Technology Company Can Become the Generic Name of Your Industry

Stories that influence with authority

Why do most people call any adhesive strip, “Band-Aid”… over-the-counter pain pills, “Aspirin”… and in-line skates, “Rollerblades”? Branding, of course. Those trademarked brands have become the generic name of that item, which may be the ultimate goal of marketing. Generic … Continue reading →

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