Content marketing is very popular, and there are so many content seekers I’m surprised more aren’t using this technique. All it requires is you post a job, which you can do on any job board, including LinkedIn. To get as … Continue reading →
“We’re almost ready to sign a deal,” Sam said. “The committee has examined submissions from several providers of web-enabled convergence to the incentivized dynamic platforms industry.” “Who are we going with?” asked John. “Probably Functional Algortronics,” replied Sam. “They’ve been … Continue reading →
Years ago the now late and lamented Copywriters’ Board contained threads and posts from copywriters of all levels of knowledge and experience. As you may imagine, such online gatherings produced many passionate discussions about what worked and what didn’t. One … Continue reading →
Having been an IT worker prior to becoming a marketing writer, I’ve been on both sides of this. Don’t take my word for it. Go to your favorite IT pro and ask: What do you think when someone tells you … Continue reading →
Why do most people call any adhesive strip, “Band-Aid”… over-the-counter pain pills, “Aspirin”… and in-line skates, “Rollerblades”? Branding, of course. Those trademarked brands have become the generic name of that item, which may be the ultimate goal of marketing. Generic … Continue reading →
1. Bragging Have you ever felt like buying from a salesperson who answered your questions by bragging about how good he was and how many awards he’d won? No. Nor has anybody else I’ve asked. Yet so much corporate content is … Continue reading →
Some time ago a client sent a message I’d written to subscribers of an industry newsletter. Split into two parts, the message tested whether or not the reader was sufficiently interested to a) visit the company website, b) finish the … Continue reading →