The suggestions below are amalgamated from years of experience and many different events. Before I get to them… Since you’ll want to consider the source, rest assured that I’ve worked all three sides of the trade show table. As a … Continue reading →
Imagine being presented with a way to reduce your cost of providing technical support. Tech support is a necessary expense that when done correctly builds customer loyalty. One way to reduce your cost of providing support is to ensure … Continue reading →
In a previous career I was a technology reviewer for the largest computer publisher in Canada (audited 400,000 national circulation back then). Sometimes I was invited on press junkets, aka trips paid for by vendors. My first was to Lexington, … Continue reading →