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Boost your profits with a compelling story that moves your audience from curious to customer

Stories that influence with authority

Move your audience from curious to customer

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Tag Archives: IT professionals

Two questions for marketers…

Stories that influence with authority

It’s as if the Marketing Department had changed its mandate to become The Department of Sales Prevention. A corporation hired an agency with former IT people, who also know sophisticated persuasion skills and have direct response experience. The agency delivered … Continue reading →

How marketers make IT professionals laugh, and why it’s not funny

Stories that influence with authority

Having been an IT worker prior to becoming a marketing writer, I’ve been on both sides of this. Don’t take my word for it. Go to your favorite IT pro and ask: What do you think when someone tells you … Continue reading →

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