You don’t know me. I saw your business card-sized ad in one of the local papers. The term life premiums quoted were less than half of those offered by the least expensive alternative for me. Naturally I was curious. So … Continue reading →
This is an old story, going back about 10 years. Originally published as a five-part series, it’s here now, because it represents the point at which Google executives chose to become evil. Since then Google has become increasingly evil, burying … Continue reading →
It’s as if the Marketing Department had changed its mandate to become The Department of Sales Prevention. A corporation hired an agency with former IT people, who also know sophisticated persuasion skills and have direct response experience. The agency delivered … Continue reading →
Content marketing is very popular, and there are so many content seekers I’m surprised more aren’t using this technique. All it requires is you post a job, which you can do on any job board, including LinkedIn. To get as … Continue reading →
Copywriters claim their clients typically fall into two categories – those seeking good content that informs and entertains customers through the cycle, and those who care only about the price of content. A very professional and experienced writer colleague (you’d … Continue reading →
Imagine being presented with a way to reduce your cost of providing technical support. Tech support is a necessary expense that when done correctly builds customer loyalty. One way to reduce your cost of providing support is to ensure … Continue reading →
“We’re almost ready to sign a deal,” Sam said. “The committee has examined submissions from several providers of web-enabled convergence to the incentivized dynamic platforms industry.” “Who are we going with?” asked John. “Probably Functional Algortronics,” replied Sam. “They’ve been … Continue reading →
Years ago the now late and lamented Copywriters’ Board contained threads and posts from copywriters of all levels of knowledge and experience. As you may imagine, such online gatherings produced many passionate discussions about what worked and what didn’t. One … Continue reading →
There’s a word that organizations commonly use to describe themselves. Ironically, it delivers the opposite of its intended effect upon the reader. Its mere presence immediately reduces the organization using it to the mediocre level of any organization in any … Continue reading →
Some marketers believe it’s possible to generate demand for their products and services. The most deluded in this regard go so far as to call their marketing departments “demand gen teams.” Those of us who sell in person and print… … Continue reading →
