It’s as if the Marketing Department had changed its mandate to become The Department of Sales Prevention. A corporation hired an agency with former IT people, who also know sophisticated persuasion skills and have direct response experience. The agency delivered … Continue reading →
The suggestions below are amalgamated from years of experience and many different events. Before I get to them… Since you’ll want to consider the source, rest assured that I’ve worked all three sides of the trade show table. As a … Continue reading →
Imagine being presented with a way to reduce your cost of providing technical support. Tech support is a necessary expense that when done correctly builds customer loyalty. One way to reduce your cost of providing support is to ensure … Continue reading →
Years ago the now late and lamented Copywriters’ Board contained threads and posts from copywriters of all levels of knowledge and experience. As you may imagine, such online gatherings produced many passionate discussions about what worked and what didn’t. One … Continue reading →
There’s a word that organizations commonly use to describe themselves. Ironically, it delivers the opposite of its intended effect upon the reader. Its mere presence immediately reduces the organization using it to the mediocre level of any organization in any … Continue reading →
Having been an IT worker prior to becoming a marketing writer, I’ve been on both sides of this. Don’t take my word for it. Go to your favorite IT pro and ask: What do you think when someone tells you … Continue reading →